Some of the hot trends that we are hearing on the wires in the dog bakery world are awesome! Our customers are on the front lines and as their needs change, so do our products. Some of the common trends that we see on the rise are:
- Simply delicious
- Simple ingredientsSimple flavors
- Still delicious
- High visual appeal
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- Healthy continues to be a trend
- Recognizable ingredients are one part of “healthy” for dog owners
- Owners are becoming more weight conscious for their dogs
- Can mean less overall treats, but more special when treats are given
Dog Birthday Parties are growing!!
- Allergy and grain free are really starting to grow
- With food intolerances common with dogs, owners are beginning to pay closer attention to food allergens
- Grains have been associated with food allergies and intolerances for dogs, owners are beginning to seek out “grain free” alternatives
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- Hot Flavor Trends
- Hemp seed
- Sweet potato
- Fruits (blueberry, cranberry, banana)
- Naturally sweet – with honey or molasses
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So what this all means for you, the gourmet dog treat baker and for us at Everything Dog Treats – bakery treats and gourmet bakery treats will continue to be in demand. Pet owners are treating their dogs more like kids and definitely as part of the family. The mass produced commercial dog treats while still serving a purpose because of the monetary value are not as appealing to pet owners. You can see the commercial producers attempting to catch up by using more natural and simpler ingredients. This trend will continue – and as they are able to leverage volume, they will continue to have a price advantange.
As you continue to build your business model – make sure to keep value in mind. Make sure your products are not “mass producable” and have a gourmet appeal. Use this as your selling point to your customers. The following key phrases can be a big help as you sell and market your products:
- All natural (be sure to read our post about what “all natural” means legally)
- Simple recognizable ingredients
- Oven Baked
- Hand Crafted
- Hand decorated
- No animal by-products
- Grain Free (if applicable)
We are working on some new items that will help support these trends. Be sure to follow our blog or like us on Facebook to stay up to speed with our new items.
Stay tuned and Happy Baking!
WOW thanks for showing Barkn Belly Bakery’s cupcakes and doggy birthday cakes!