Needless to say, when I got the call for pallet quantities of our dog treat icing mix, I nearly fell off my chair! Yep, you heard me – pallets of dog treat icing mix!!!
We did it – we made it national!!! Our icing mix is being used on products that are distributed nationally!!! WHOOOHOOO!!
What an amazing feeling have been working for so long and to have a customer believe not only in your products, but you. Finding great partners in business is so important to being able grow your own business and more importantly help your customers grow!
At the end of the day, it is the success of my customers from which I get the most satisfaction.
The owner in me starts immediately thinking of how to refocus the business and continue driving this thing forward. “Don’t lose momentum, keep pushing” is the mantra that begins to reverberate through my mind. But then I stop and remember “smell the roses, Vic.” Enjoy this win; enjoy this success! Give thanks and revel in this moment.
Whatever else comes beyond this will come.
I’d love nothing more than to reveal all the details of our huge win – but for trademarks and confidentiality agreements, I am not at liberty to disclose the specifics of our success. Such is the nature of the ingredients business – since the main product isn’t ours, we have to respect the requests of our customers. But I can just tell you that myself and everyone behind the scenes at Everything Dog Treats went wild when the call came!!! Picture it in your mind – people jumping and yelling and slapping high fives for like an entire day. We would see each other and just fist pump or shout! It was AWESOME!!! It still is. 
Even Sammy was excited – catching the energy we were spreading. I think he wagged his tail for an entire day – including while he slept!
Stick with your own businss – believe in your efforts and your products. If I can do it, no doubt you can.
That is amazing news! Such an inspiration to see that a “small idea” doing something you enjoy can really grow into a career! Thank you for sharing, and for inviting us to read about your efforts, mistakes, ideas, and more. I wish you the best and hope you get many more orders for pallets!!!
Hi Melody!
Thanks so much for taking the time to read and even more thanks for taking the time to wish us well! Appreciate your comments – you made our day!
Hello!
I just found your website and just love it! My daughter, who is a 6th grader, is starting her own gluten-free dog treat business here in Coronado, CA. Your website has given her so much useful information as we are starting this venture. I just wanted to say thank you very much.
I’m sure we will order some of your icing as we start to incorporate new recipes.
Good luck on going national! That is very exciting!
Elizabeth Hirsh
P.S. Go Hokies! (I am an alumni as well:))